Free Tool
Free UTM Builder
Build properly formatted UTM parameters to track your marketing campaigns accurately in Google Analytics.
Generated URL
Enter a URL to generate your UTM link
Best Practices
UTM Parameter Guidelines
Follow these rules for accurate campaign tracking.
Use lowercase letters to avoid duplicate tracking
Replace spaces with hyphens or underscores
Keep parameters descriptive but concise
Be consistent with naming conventions
Document your UTM strategy for team alignment
Test your links before launching campaigns
Parameter Reference
utm_source - Where traffic comes from (google, facebook)
utm_medium - Marketing medium (cpc, email, social)
utm_campaign - Campaign identifier (spring-sale)
utm_term - Paid keywords (optional)
utm_content - Ad/link variant (optional)